Although the sales force looked at e-detailing with skepticism initially, wondering if online advertising would render the traditional sales call obsolete, most reps are actually seeing the opposite effect – that the e-detail in fact increases the overall period spent with the rep. The office visit takes on a new existence in the context of a growing array of clinical information sources – online and offline. Savvy, ahead-of-the-curve businesses across Europe are capitalising on e-detailing as a low-cost opportunity to increase physician engagement and enhance the overall sales call quality. Five Emerging Trends about European Consumer and Physician Use of New Media 1. Connecting to Doctors, on Their Terms 2. Leverage E-detailing as a SALES TEAM Product 3. Online Physician Portals Evolve into Clinical Resources, Beyond News 4.‘We realize that in lots of African countries, HIV treatment tends to be neglected in the many plans and documents worried about maternal and child health , possibly because agencies feel that HIV isn’t a ‘core business’ for MCH programming, or that it is overfunded already,’ Sidibe said, relating to a transcript from the meeting. ‘It is up to businesses like OAFLA, your advocates as well as your partners, to continuously stress the apparent linkages between HIV and MCH and the need to integrate attempts among all of the [U.N. Millennium Development Goals] MDGs,’ he said. Such topics shall play an integral role in the U.N.